The Starlight Foundation has teamed up with Optus and Livewire, an online support commuity, to launch Connectember.
The initiative, developed by Autumn:01, aims to raise money and awareness for the thousands of young Australians who are living with illnesses and disabilities.
People are encouraged to visit the site and buy 'links' that will help 'connect' young people through technology.
The campaign will run through September and is also promoted by Optus at 'Yes' stores through point-of-sale and merchandise.