Coca-Cola has kicked off a campaign called 'Coke Zero Challenges', featuring nine NRL teams performing 'an array of adrenaline-fueled obstacles'.
Created by Host, the campaign aims to put 'players' footy skills to the ultimate test' and will showcase the footage as television spots and YouTube videos. The campaign will also feature social media executions, and experiential at-game activiations throughout the 2012 NRL season.
