Sex sells but sex-related play-on-words sells even better. Playtex has revealed a funny new campaign to promote the launch of Fresh + Sexy intimate wipes for men and women.
The campaign approaches the usually difficult subject of sexual hygiene with cheeky and comical wordplay such as “A clean beaver always finds more wood” and “A clean pecker always taps it”. ??
Grey New York’s creative director Elaine McCormick said "We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things. … When you're clean where it counts, you're ready for anything."
