SodaStream has launched a Christmas campaign parodying a well-known YouTube clip of a man receiving a Playstation 3.
The creative was developed in-house in collaboration with Tel Aviv-based production company Shoshi and Udi Productions.
The $2 million television campaign will run for four weeks from November 20 on Channels 7 and 10, including a joint sponsorship with the upcoming reboot of It's a Knockout.
SodaStream Australia MOTHER Xmas2011
SodaStream Australia KID Xmas2011
