Darrell Lea has launched a Father's Day eBay auction featuring carved chocolate heads of Aussie celebrities Dave Hughes, Karl Stefanovic and Matt Preston.
Devised by PR agency DEC Public Relations, the one-of-a-kind sculptures were carved by world champion sculptor Kenji Ogawa using specially created 60kg blocks of Darrell Lea chocolate. The eBay auction page was created by Darrell Lea's above-the-line creative agency Eletta.
The campaign incorporates social and traditional media relations, online and in-store activity.
