The Commonwealth Bank has finally unveiled it's 'Can' campaign with a television spot fronted by Australian actress Toni Collette.
The launch of 'Can' follows a series non-branded executions stating the word 'Can't' across out-of-home and digital platforms, in the hope of building anticipation about the campaign.
In addition to the television spot, the campaign will roll out across out-of-home, point-of-sale, print and digital platforms. The 'Can' campaign is part of Commonwealth Bank's rebrand which has seen the addition of new colours to its palette, and replaces the bank's previous logo, 'Determined to be different'.
