NRMA Insurance has commissioned specially made blue portable items from local designers and artists as part of its "Portable Contents Option" campaign.
The content campaign was developed by Eleven PR, content filmed by JAM and digital integration coordinated by Whybin\TBWA\Tequila.
Each of the items are available to win via a real-life treasure hunt for blue items (bicycles, surfboards, laptops, guitars) hidden around NSW or via Google Street View.
Charlotte Dawson's Designer Blue Gem Necklace
Bondi Rescue Hoppo's Blue Beast Surfboard
