Mexican food chain Mad Mex has today carried out an experiential stunt to promote its current 'Big Burrito' campaign, which challenges Australians to eat a one kilogram burrito in celebration of the Mexican holiday, Cinco de Mayo.
Created by Magnum PR, the stunt saw a Sacha Baron Cohen impersonator dressed as his newest movie character, 'The Dictator', create a stir by entering the Crown Street Mad Mex restaurant.
The 'Big Burrito' challenge runs from the 1-31 May 2012, and will be rolled out across all stores nationwide with POS, in-store, social media, and PR executions.
