Kimberly-Clark will roll out a campaign for Huggies Nappies and Baby Wipes this Sunday called 'Best Seat In The House'.
Created by Ogilvy, the campaign aims to "communicate to mums the importance of her baby's comfort" and to "strengthen brand loyalty by communicating the superiority of the Huggies brand and build a strong emotional connection with mums."
It will feature a 30 and 15 second television spot, and feature print, digital and in-store executions.
