Carlton United Brewers has kicked off a campaign for Bulmers cider with the tagline "Best Over Ice".
Created by Clemenger BBDO Melbourne, the campaign uses a series of one-liners like "Ice hasn't caused an impact like this since the Titanic".
The targeted on-premise campaign consists of point-of-sale collateral including posters, coasters, bar mats and wobblers, to be rolled out in selected venues nationally.
