Global banking giant HSBC has unveiled a national summer campaign called 'Bankercise' to encourage consumers to get their finances in order.
The term 'Bankercise' will be used to promote HSBC's day to day account, home smart loans and credit cards.
The campaign will run for nine weeks across digital, print, out-of-home, point-of-sale, experiential and direct marketing.
Digital: Isobar
Experiential: Subnin
