Writing instrument company Staedtler is set to launch a summer 3D cinema campaign targeting parents with children.
Created by UK agency db Communications and converted to 3D by Val Morgan, the back to school campaign aims to capitalise on the growing popularity of 3D movies with Australian audiences.
The ad will show before upcoming 3D releases including Happy Feet 2, The Adventures of Tintin, Alvin and the Chipmunks: Chipwrecked and Hugo.
