Back For The Future

13 September 2011
 

Advertiser: Nike

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Nike has launched a campaign featuring Christopher Lloyd reprising his role as Emmet "Doc" Brown to raise money for the Michael J. Fox Foundation.

Created by Wieden + Kennedy, the "Back For The Future" short film also stars Bill Hader, Tinker Hatfield, Donald Fullilove and Kevin Durant.

1500 pairs of the LED-electroluminescent shoes are being auctioned on eBay from September 8 to 18 to raise money for Parkinson's research.

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