Nike has launched a campaign featuring Christopher Lloyd reprising his role as Emmet "Doc" Brown to raise money for the Michael J. Fox Foundation.
Created by Wieden + Kennedy, the "Back For The Future" short film also stars Bill Hader, Tinker Hatfield, Donald Fullilove and Kevin Durant.
1500 pairs of the LED-electroluminescent shoes are being auctioned on eBay from September 8 to 18 to raise money for Parkinson's research.