Creative Directors: Kieran Flanagan & Dan Gregory
Planning Director: Ashley Farr
Client Service Director: Nicole Gardner
Senior Account Director: Ilyse Connery
Agency Producer: David Steindl
Production House: Cyclops Films
Director: Paul Cutter
Producer: Penny Webb and Lucy Verity
Post Production: The Editors
Horticulture Australia is releasing the 2010 Aussie Apples campaign, designed at promoting the health benefits of eating apples.
The key thought behind the TVC is the proverb, "An apple a day keeps the doctor away".
The tongue-in-cheek commercial features doctors and medical specialists arguing against eating apples because healthy people are bad for their business.