Mazda has launched an 'augmented reality' campaign for the BT-50 which allows people to use a print ad to view video content.
The campaign was created by 1Mazda, the new specialist Mazda division at Clemenger Harvie.
The campaign is running across television, radio, print and online, with the AR print ads appearing in News Limited metro newspapers from today and in selected magazines from next year including Wheels, Men's Health, 4x4 Australia and Fishing World.
