Mazda has launched a second television spot in its 'An SUV - But Not As You Know It' campaign, further promoting the CX-5.
Created by the Clemenger Harvey specialist Mazda divison 1Mazda, the spot shows the digitally created cheetah from the teaser campaign morph into the CX-5. The spot ties in with the campaign's main focus, and continues to liken the car's design and performance to that of a cheetah.
The campaign is running across television, print, digital, and out-of-home with direct marketing activities. The television spot launched 4 March 2012.
