A1 Sportback

9 July 2012
 

Advertiser: Audi
Creative Agency: RAPP Sydney

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Audi Australia is set to roll out a major campaign for its new model, the five-door A1 Sportback.

Created by Rapp Collins, the creative will feature across television, print, online and social media. It also features an integrated campaign with music streaming service Spotify, to promote the car's bluetooth capabilites which allows drivers to connect their mobile phone through the radio to play music.

The digital agency on the campaign was MassMedia Studios.

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