Virgin Mobile has launched a social media campaign which will see 25 bikes given away each week for three weeks, with the tagline "A Fair Ride For All".
One Green Bean were responsible for the concept creation, PR and social media, with digital design and development by Future Bruro. The campaign builds on Virgin Money's "A Fair Go For All" campaign by Publicis Mojo.
The campaign will run across online and social media, with media support to be carried out through Nova and Austereo promotions, cafe screens, lift media and Facebook ads. Ambient media will also be incorporated in the form of chalk stencils and bike paths and bike spoke cards.
