Nestle has launched a multi-platform marketing campaign for Smarties called 8 Colours of fun, which teams eight kids with eight artists.
The artists were a mix of musicians, sculpters, dance choreographers, photographers and spoken word and installation artists.
The campaign will encompass online, TV, press and in-store executions.
Executive creative director: Angus Hennah
Creatives: Simon Armour & Blair Kimber
