Fundraising initiative The Elevenses is attempting to raise $1,111,111 by 11/11/11 to go towards famine-stricken East Africa.
Created by Visual Jazz senior strategist Paul Chappell and Arteria Studio creative principal Craig Brown, the campaign asks everyone to donate just $11 to help aid charities including Red Cross, Oxfam, UNICEF and Save The Children.
The campaign features a dedicated website, Facebook page, Twitter and YouTube. Digital channels including Yahoo!7, News Digital and Fairfax have all donated media space for the campaign. Mick Molloy has voiced a radio campaign to air soon and appears in 11-second videos promoting The Elevenses.
