Telstra

Latest News about Telstra

Telstra heads digital first as marketing dollars accelerate past half way point 10 years ago

Telstra heads digital first as marketing dollars accelerate past half way point

Telstra now spends 50% of its budget on digital, according to top marketer Mark Buckman. And OMD boss...

Tony Abbott pays tribute to Woolworths and News Corp 10 years ago

Tony Abbott pays tribute to Woolworths and News Corp

The Prime Minister fronted a breakfast in Sydney this morning to lend his support to Generation Success,...

Telstra's Adam Good: Programmatic and native advertising must merge in mobile 10 years ago

Telstra's Adam Good: Programmatic and native advertising must merge in mobile

The rise of programmatic digital media is happening at the same time as mobile growth. Telstra's Adam...

Buzzfeed Australia finds first native advertisers in Telstra and CommBank 10 years ago

Buzzfeed Australia finds first native advertisers in Telstra and CommBank

Telstra and CommBank are the first Australian brands to partner with Buzzfeed Australia, with both...

Programmatic ad industry forms click fraud council in wake of 'Black Thursday' 10 years ago

Programmatic ad industry forms click fraud council in wake of 'Black Thursday'

Agency trading desks and advertising technology platforms have formed an impression fraud council to...

Woolworths trumps Coles for most valuable Aussie brand - passes $10bn 10 years ago

Woolworths trumps Coles for most valuable Aussie brand - passes $10bn

Woolworths is Australia's most valuable brand and the first to break through the $10 billion mark,...

Rdio: More streaming services to follow Deezer's exit 10 years ago

Rdio: More streaming services to follow Deezer's exit

Apple has launched iTunes radio, but the number of streaming services in Australia could halve if...

Apple aims for slice of Australia's streaming market with iTunes radio 10 years ago

Apple aims for slice of Australia's streaming market with iTunes radio

McDonald's, Harvey Norman and American Express are the first advertisers on Apple's iTunes Radio, which...

New twist ahead of Telstra versus Optus court battle 10 years ago

New twist ahead of Telstra versus Optus court battle

Telstra is taking Optus to court over what it believes to be misleading visual representation of Optus'...

Virgin Mobile takes mobile first marketing approach 10 years ago

Virgin Mobile takes mobile first marketing approach

After the success of Game of Phones, Virgin Mobile is putting its marketing in people's hands. It's...