Samsung

Media agency OMD got out the big guns and the little horses at its Big Day Out in May to share with...

“To exert influence, a brand needs to impact or change the way people shop, think, act and behave. It...

Australians trust brands less than global average, as Woolworths tops meaningful brands study. See the...

Samsung’s top marketer is to leave the firm after three years and countless award winning campaigns.

As Samsung rolls out its latest devices and a major ad campaign, Telstra and Optus are using data and...

If you watch one thing today, make it this: A partnership between Samsung and Leo Burnett Sydney sees a...

In a new collaboration with Samsung, Qantas is set to be the only airline to offer a virtual reality...

Love us? Hate us? We want to know. We’re launching a Reader Survey to canvas the opinions of our...

Brands are afraid of being first when it comes to virtual reality, but Facebook, Google and Samsung are...

These ads were the most watched on YouTube in Australia over the last three months. Check them out and...

As Samsung launches its mobile powered virtual reality headset Gear VR, chief marketer Arno Lenior...

THE SELL - Product companies are launching into services and services firms are launching products –...

Google has topped research company Ipsos's most influential brand list, but the technology behemoth is...

Samsung's multi-million dollar SlideLiner stadium activation offers fans best view of the Wallabies ARU...

Brands are getting millions of views on YouTube with World Cup ads, but they are failing to convert them...