Salesforce

British department store John Lewis is known for its dogged ‘never knowingly undersold’ mantra and...

The rise of adblockers and gross saturation of impersonal ads has sent marketers into a state of flux,...

Ditching marketing department silos, launching its own app and automating more of its marketing...

In its quest to be the kingpin in CRM, Salesforce has inked a deal with tech giant Apple that sees it...

The company provides marketing data analytics services to more than 3,000 clients, including PepsiCo,...

Brands need to wake up and realise they are no longer the custodian of their brands and instead of...

“We are positioning data to be the focus of all advertising,” says Pernod Ricard's digital lead in the...

All Samsung products will be IoT-compatible by 2020 and that's just the start. “There's a whole new wave...

While the word ‘cloud’ has gone mainstream, with the definition ultimately being a metaphor for services...

Forget listening to CMOs from P&G and Mondelez for marketing advice, American rapper Pitbull, who is...

“Very few startups are put into the position that we found ourselves in. I felt it was a poignant moment...

Michelle Obama urges CEOs to take a deep look at how many women they have at the table. "We also need...

Global sportswear giant Adidas has reinforced its focus on digital by swearing off TV ads, zoning in on...

In the news today: UnLtd’s first Big Splash sailing regatta raises $62k and tech powerhouses collide -...

He's worked at DDB, David&Goliath LA, VCCP London and Clemenger BBDO. We take five with new dad, 'yes'...