Perspective 2022 - AdNews

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Perspective - Hannah McElhinney at Snack Drawer on a utopian vision of work last year

Perspective - Hannah McElhinney at Snack Drawer on a utopian vision of work

Grind culture repackaged in laid back outdoor wear and marketed back to us?

Perspective - Justin Graham at M&C Saatchi - A fearless approach last year

Perspective - Justin Graham at M&C Saatchi - A fearless approach

Our industry must take responsibility for putting creativity on Australia’s collective roadmap.

Perspective - Es Chandra at Glide Agency - Be wary of overconfidence last year

Perspective - Es Chandra at Glide Agency - Be wary of overconfidence

And a big year for data literacy.

Perspective - Pete Bosilkovski on starting an agency last year

Perspective - Pete Bosilkovski on starting an agency

2023 will have its own energy.

Perspective - Sonal Patel at Quantcast - CTV budgets will ramp up last year

Perspective - Sonal Patel at Quantcast - CTV budgets will ramp up

More mergers and acquisitions in advertising.

Perspective - Mike Rebelo of Publicis on avoiding the expectation apocalypse last year

Perspective - Mike Rebelo of Publicis on avoiding the expectation apocalypse

Creativity will remain the driving force for growth.

Perspective - Sam Cousins at iProspect on budgets in 2023 last year

I’m really looking forward to seeing what we are all capable of in the face of yet another challenging...

Perspective - Kim Portrate and the importance everyday Australians place on TV last year

Perspective - Kim Portrate and the importance everyday Australians place on TV

I’m excited to see what surprises 2023 will bring our ever-changing industry.

Perspective - Sophie Madden at the MFA - The biggest challenge last year

Perspective - Sophie Madden at the MFA - The biggest challenge

Unity, innovation, and a change-making attitude.

Perspective - Andy Burke of Outbrain on a roller coaster ride ahead last year

Twists and turns, ups and downs.

Perspective - Lee Simpson at whiteGREY - The tensions ahead last year

Perspective - Lee Simpson at whiteGREY - The tensions ahead

Wise counsel will never be more important.

Perspective - Andrea Martens at ADMA and the biggest year of change last year

Perspective - Andrea Martens at ADMA and the biggest year of change

Recessionary times require different skills and a different mindset for marketers.

Perspective - Francis Coady at Havas Media on glimpses of empathy last year

Perspective - Francis Coady at Havas Media on glimpses of empathy

A deeper understanding of the power of entertainment.

Perspective - Rachida Murray at Spark Foundry on shiny objects last year

Perspective - Rachida Murray at Spark Foundry on shiny objects

Going into 2023, I feel the energy is high.

Perspective - Nikki Clarkson at SCA - Original, premium content and data last year

Perspective - Nikki Clarkson at SCA - Original, premium content and data

And backing your team.