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The work, created by Bashful, shares a "visually distinctive" story about the experience people have on the cruise.
The Good News Sale is the sixth campaign Bashful has revealed in collaboration with the P&O Cruise line.
It's hard to keep up with all the moves across media, marketing and advertising so we've compiled them...
P&O Cruises will be the first cruise liner to launch an affiliate program in the Australian market, and...
