Nielsen

The AFL grand final lifted the traffic on sports sites by 44% compared to normal, while the NRL provided...

A measurement row has escalated between the IAB and measurement firm Nielsen over how to measure...

Nielsen and the IAB are back in market with a strengthened measurement offering aimed at giving...

Marketers are starting to appreciate the value of advertising on catch-up TV, says Nielsen's head of...

News Corp's chief digital officer believes it will take time to build confidence in daily digital...

The measurement company has under-reported smartphone and tablet data for April and subsequently scaled...

Last month consumers ramped up retail site visits to the likes of DJs and Myer, but this caused a small...

Streams are not people, views are not viewers. The industry is working towards a daily digital audience...

It means that since January 2015, incorrect data has been informing agency and advertiser perceptions of...

Check out the 2015 adspend report to see which advertisers are spending in which categories, according...

Nielsen and the IAB have released the second set of numbers in their new Digital Ratings (Monthly) data...

Australians are watching more TV content on smartphones and tablets than ever before.

Latest report finds tablets are more popular than the humble PC.

Nielsen is ramping up its data capabilities by inking a deal with data specialist Pathmatics.

Advertisers will now be able to track campaigns on mobile, a capability that is set to transform the...