Harvey Norman is an Australian retail chain that sells electrical, homewares and home improvements. The first store opened in 1961 and there are now more than 240 stores globally. The Harvey Norman brand originated in Australia but now also operates as a franchise business in New Zealand, Slovenia, Ireland, Singapore and Malaysia. The company's motto is 'Go Harvey, Go Harvey, Go Harvey Norman’. Harvey Norman Group, which also includes Domayne and Joyce Mayne, spent around $75m on advertising in 2012, according to Nielsen.