Holden is the Australian automotive brand owned by General Motors. It ended local manufacture in Australia in 2013 to become an importer, but is committed to keeping the Holden brand in Australia. The last Australian-made Holden's will be produced in 2017. Its big selling models include the Holden Cruze and Commodore. General motors Holden group, which also owns the Hummer brand, spend $50 million on advertising in 2012, according to Nielsen.