Diageo

Latest News about Diageo

Diageo slashes agency roster, hands it all to Leos 10 years ago

Diageo slashes agency roster, hands it all to Leos

Smirnoff and Bundaberg owner has flattened its agency roster to stop 'Chinese whispers'. Leo Burnett...

Diageo launches Johnnie Walker F1 campaign, doubles spend on responsible drinking ads 10 years ago

Diageo launches Johnnie Walker F1 campaign, doubles spend on responsible drinking ads

Johnnie Walker is launching its Join The Pact drink driving campaign with Mika Hakkinen and McLaren...

Alcohol brands and broadcasters unite on live TV booze ads threat 10 years ago

Alcohol brands and broadcasters unite on live TV booze ads threat

Alcohol brands and media firms have warned of unintended consequences if proposals to ban alcohol...

Mass media, the future and money: Diageo sets out stall for 2014 10 years ago

Mass media, the future and money: Diageo sets out stall for 2014

Futurologists and the spirit world mix. Diageo has tasked resident innovation futurist, or "crystal ball...

Alcohol brands defend sports sponsorships 10 years ago

Alcohol brands defend sports sponsorships

Advertisers CUB and Diageo hit out at claims there is a loophole in live sports advertising that fuels...