Creative Insights

"I often spill coffee on myself, so black t-shirts are great at hiding that."

'If I can’t crack something I take it up a notch and put on my white Birkenstocks."

"As projects are getting pushed from all sides, we need to be smarter about how we deliver great ideas."

"Creative needs to align authentically to the audience. This is the only thing that matters."

"Democratisation. Economic pressure. Consumer apathy. Cognitive dissonance. Oversaturation."

"The more important and interesting the problem, the more chance you have of making something wicked."

"However to prove I have historically worn a black t-shirt, I've provided a photo of me in one. J-Hutch...

"I do wear a black t-shirt, but only to hide my curves."

In a spectacular twist of fate, I entered my preferences back to front and accidentally enrolled in...

"The biggest hurdle is operating in a system that’s pretty outdated and exclusive. We’ve still got work...

"There are plenty of threats out there. But hasn’t that always been the case?"

"Is it simple? Is it interesting? Does it move me?"

"I love to understand how people's brains think or what they are trying to achieve."

"Your ideas are like those hundreds of little hatchlings on the beach all struggling toward the ocean."

"Good film, good art, good writing, good TV (OK but I did watch Real Housewives of Sydney last night, as...