ADMA (Association for Data-Driven Marketing & Advertising)

Latest News about ADMA (Association for Data-Driven Marketing & Advertising)

Marketers risk wasting marketing automation potential 9 years ago

Marketers risk wasting marketing automation potential

“People think marketing automation is an email platform. So what you end up with is a Rolls Royce that's...

Philips CMO: Social is a 'red hot mess' for brands 9 years ago

Philips CMO: Social is a 'red hot mess' for brands

Philips is moving away from social platforms as a basis for brand communications, and instead...

The Bulletin: BBC launches brand series, Skimming for news 9 years ago

The Bulletin: BBC launches brand series, Skimming for news

Also in today's Bulletin: Ex-Gumtree marketer heads for Nabo, and Zuni and ADMA team up for course push.

Data is the new bacon, says Kellogg, as digital ad spend matches that of TV 9 years ago

Data is the new bacon, says Kellogg, as digital ad spend matches that of TV

Kellogg's insights and analytics director says that data is the new bacon and with every channel now...