Retention and loyalty are two words that largely define TMS. The Sydney shop, founded in 1997 by Warren Hill, boasts two impressive feats: a 100% client retention rate, and staff churn at a miniscule 5.7%.
When Hill handed over the reins to former McCann boss Chris Mort last year, the formerly publicity-shy TMS entered an era of reinvention. It rebranded from The Media Store, overhauled its structure and went on a hiring spree. TMS has certainly come out the blocks firing in its push to become a thriving media independent with a diversified client base.
New business over the last 12 months has put it on the right trajectory – Kennard’s, Natural Delights and Philippines Tourism, among others, contributed to a 11% year-on-year increase in revenue.
TMS, once perceived as Toyota’s in-house media agency, prides itself on delivering ‘media firsts’. Its branded content Toyota documentary for National Geographic’s MegaFactories was the first Australian-produced instalment in the series.
If Mort and managing director Andrew Lamb can keep it up, expect big things from the happy family at TMS.
Sourced from AdNews Agency Report Card, May 31 2013 edition.
What they say:
The Power of True Independence – what does it mean? TMS is completely non aligned with any local or international group and has developed a culture which really does deliver genuine effectiveness. Being an independent agency, we attract experienced staff that thrive on the freedom to explore and use a creative approach to achieve results faster. We’ve created countless media firsts over the years and enjoy a rich history of innovation.
