One warm day does not a summer make, but if it did, OMD would be one of the stand-out agencies of the past 12 months. Its work on the Wrigley ‘5X Mutant Gum’ campaign led to three MFA Awards, including the Grand Prix.
Staff changes and restructures were the order of the day, with a number of new faces joining the team and one or two leaving, continuing on the spree set by chief executive Peter Horgan last year. Aimee Buchanan was promoted to Sydney general manager, Starcom Melbourne strategy director David Trovell became head of strategy in Melbourne, Dan Robins was brought in from Carat UK to become national head of search, while the agency also implemented a new trading model. Head of print Simon Davies departed, however, as did strategy group head Melissa Mullins.
Horgan managed to keep the agency on the front foot in terms of expansion with a partnership with Clemenger Tasmania. Overall, though, it was a relatively quiet year on the client front. My Budget came on board for digital planning and buying and OMD Fuse picked up Village Roadshow to manage partner acquisitions for Sydney’s new Wet’n’Wild. That’s about all she wrote.
Sourced from AdNews Agency Report Card, May 31 2013 edition.
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