It’s been a stable year – Lavender keeps growing with steady progress rather than large wins. One notable exception was the Eftpos win for the entire account, rather than simply direct work which the agency is famous for. While the Coles Flybuys win last year spawned a Melbourne office it still sits at a head count of just six people.
Domestic isn’t the only target. The Gamespot account win from last year allowed it to expand overseas and have a presence in Canada and Europe. Rumours around the park are that the agency may actually have permanent staff in Europe to service the account.
The agency is increasingly trying to realign itself as more of a digital and technology agency rather than focusing on its direct heritage. The staff hires are also pointing to this direction change – five new staff joined in March including Deepend’s Karl Reynolds as digital creative director and The Hallway’s Yuji Sekiya as digital art director.
The big news is the departure of managing director and partner Rebecca James. James played a large part in the vision of the agency during key growth phases and the loss of such an integral staff member could slow the progress of the agency.
Sourced from AdNews Agency Report Card, May 31 2013 edition.
What they say:
Lavender is focussed on one thing - making our client's customers feel special. We're about creating customer journeys, not campaigns. We provide the following services: • Brand experience • Online experience • Customer experience • Intelligent messaging - data driven communication • Loyalty program design, branding and identity • Customer advocacy • CRM
