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Dramatises the act of rehydration that comes every time you reach for the Hydralyte.
Leveraging the next wave of euphoria when the Matildas head to Paris.
Driving awareness and consideration among a younger audience.
To drive awareness of a revolutionary new way to verify personal data securely.
It’s designed to get people ready for PayTo appearing in their online banking as a new way to pay and manage payments.
The campaign works to drive the phrase ‘PayID Me’ into the Australian vernacular.
