You know your campaign has well and truly entered the popular discourse when a greyhound is named after it.
AAMI's 'Rhonda' ad series, in which an Australian tourist named Rhonda has an island fling with barman Ketut (or did she?), has already inspired t-shirts with its popular catchphrase. The campaign was by Ogilvy Group Melbourne.
But now the campaign has the distinction of having a racing greyhound named after it. Not only did Kiss Me Ketut (the dog) race at Bendigo on 1 February, it also stormed home with a victory. It was priced to win at $4.40. Check out its form below.
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