EXCLUSIVE: Alcohol company Campari has launched a creative pitch for its two leading brands, Wild Turkey and Riccadonna.
Campari marketing director Melanie Hardman confirmed the move to AdNews, saying the company was no longer with Core Ideas, the incumbent on Wild Turkey, and Fuzebox, the incumbent on Riccadonna.
Core Ideas managing partner Duncan Wakes-Miller said: "Core will not be repitching for the Campari business as we resigned the account back in April. We are proud of the significant sales success we’ve delivered for their brands Wild Turkey Bourbon and American Honey over the last few years, but for reasons around how we like to do business, we decided to end that relationship."
Campari's relationship with Host, which works on the American Honey brand, has not been affected. However, Host is involved in the pitch process, with the aim of increasing its existing remit.
The company's relationship with Workshop, which handles below-the-line activity, is also unaffected. Workshop is not involved in the pitch.
Campari owns a number of other alcohol brands, including Skyy Vodka and Cinzano. Hardman said the winner of the pitch may have the opportunity to work on additional brands moving forward.
She also said the company may appoint multiple agencies, depending on the quality of pitching.
She said: “This has come about due to the growth and evolution of our business in Australia and to ensure our requirements over the next couple of years can be met.”
Media duties, handled by Match Media, are unaffected by the creative pitch.
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