How do you make people pay more attention to ads? If you think the answer is to turn them into a quiz, you're on the same lines as WIN, NBN and a firm called Ad Quiz.
The regional TV stations will show ads that offer viewers the chance of prizes if they can answer questions on the ads via a mobile app.
Ad Quiz logos will appear on participating ads that prompt viewers to open the app and start the quiz.
When a viewer answers all the questions right, they are entered into a draw to win a prize.
That might sound like a bit of a rigmarole to potentially end up with nothing, but the TV networks and their advertisers, including McDonald's and KFC, think it might work.
"It's tremendous to participate in an Australian first for regional TV," said Deborah Wright, CEO of NBN TV. It helps to turn our clients TVCs into entertainment by driving the consumer to watch the ad again on their mobile device and answer questions to win prizes. It's a great example of the innovation we’re bringing to market, providing multi-platform digital solutions for our clients to further engage with our mass audiences and to fully capitalise on the second screen phenomenon that can work so well with broadcast TV."
Advertisers in the first wave of Ad Quiz include McDonald’s, Scenic Tours, KFC, Youi Insurance, Fair Dinkum Sheds, Chrisco, Camera House and Zodiac Australia.
Ad Quiz is a subsidiary of Surry Hills sampling and feedback firm Sampleit.
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the form below or contact the writer at adnews@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.