Since its launch just one week ago, Metro Trains Melbourne's viral satefy ad has over gathered 18 million views and gained global recognition, while its theme song has entered both the local and international iTunes charts.
Created by McCann, the animated safety ad - which showed characters exploring various "dumb ways to die" - is part of a broader Australian campaign currently rolling out.
The agency claims its video is the "most viral video in the world" and has trumped pop star Rihanna's music videos' daily views.
Unsuprisingly, a number of parodies have popped up from differing countries, showing consumers singing their own version of the song or creating a new version of the ad.
Which one is your favourite? Let us know your thoughts in the comments below.
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