News Limited's The Australian has signed a new agreement with The Wall Street Journal that will renew and extend its current arrangements, securing new content published across all platforms.
Under the deal, The Australian has extended its exclusive rights to business and market coverage from The Wall Street Journal, Dow Jones Newswires and MarketWatch.
It also now has rights to additional premium content from The Wall Street Journal including 'Heard on the Street', 'Deal Journal Australia', 'Real Time China/India/Japan/Korea' as well as commodities and economics blogs.
The content will appear across all platforms in print, online, tablet and mobile. On digital platforms, the content will only be available to subscribers.
The Australian chief operating officer John Allan said: “This world-class content adds significant value to our commercial proposition, particularly to our digital packages. We expect it will be a major draw card to our Digital Pass.
The Australian’s editor in chief Chris Mitchell said: “At a time when global markets are facing such turmoil and uncertainty, our readers will gain significant competitive advantage by having access to the most authoritative business journalism in the world. This is a deal that only The Australian could make, and affirms our position as the pre-eminent business journal in the region.”
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