Schweppes Australia has launched a $4million campaign to promote its lemon drink Solo, with Solo Man returning to Australian screens after almost two decades to front it.
The Original Thirst Crusher campaign was developed by creative agency BMF and begins this week with national outdoor advertisements, digital TVC previews and a dedicated YouTube channel containing old and new Solo Man content.
A TVC will launch nationally on 5 February coinciding with when blokey-TV returns - One Day International Cricket and sponsorship of the new Foxtel Action and Entertainment channel.
Schweppes Australia Solo brand manager Meg Terrill said: “Our aim in 2012 is to reinstate Solo as the best reward for a big, thirsty effort, and we felt there’s no better man to deliver this message than Solo Man.
“He’s demonstrated Solo's thirst-crushing powers to generations of Aussie men, so after almost 20 years off our screens, we’re really excited to see this campaign introduce a new chapter in his story.”
The launch of the new campaign follows Sunday Telegraph reports the soft drink company has introduced the character Brassy the Monkey to its cans, who loses his privates when the can turns cold. A Schweppes Australia spokesperson told AdNews this is not a new character and the company was focusing on its new Solo Man campaign.
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