Why could 'wogs' never be on Neighbours? What happens when a 'wog' gets with an Aussie girl? If these are the burning questions that keep you awake at night, you're probably also ripe for an A-League pre-roll.
That is, in the eyes of Boom Video, which places targeted ads on Australian YouTube channels. It seems the comedy stylings of Superwog are a perfect fit for SBS A-League viewers.
Since launching in late October 2012, Boom's channels have received over 66 million video views, 228,000 comments and 280,000 shares, with 1.2 million Australian subscribers across its 250 channels.
Boom strategy and operations director Tim Cooper said in a statement: "Brands are increasingly looking to connect with audiences through video online, and the Boom Network has become an ideal way for advertisers to reach engaged communities."
Australian YouTubers joining the esteemed ethnic comedy duo on Boom's roster include Simple Cooking Channel, consumer tech channel AppChat, gaming channel HaydzProductionz, The Gamer Sheep and TwoAwesomeGamers. Activision, Disney, EA Games, Mitsubishi, Pepsi, SBS and Schick are among the brands to have collaborated so far.
"The nature of YouTube means that these videos are shared, commented upon and responded to, making social video a really strong way for brands to connect to the consumer," Cooper said. "YouTube is now Australia’s second most popular social network, and we expect to see continued growth in social video in 2013."
*Boom Video would like to clarify that the SBS pre-roll referred to in the article was actually placed by YouTube.
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