Promotions and marketing activity, including the supermarket’s Christmas campaign starring UK chef Jamie Oliver, helped drive strong performance at Woolworths in the first half of the year.
The supermarket added more customers and shoppers were spending more, it said in its half year results yesterday. It now counts 21 million customers a week – a 3.9% year on year rise.
The retail group reported a 6% rise in sales to $31bn in the six months to 5 January. It's supermarket division posted a 4.8% rise to $21.5bn. It reached $1bn of online sales during 2013.
Woolworths claimed it has saved Australian shoppers more than $400m through its More Savings Every Day brand positioning.
Its Christmas campaign starring Oliver helped boost sales over the festive period.
Tjeerd Jegen, managing director Australian Supermarkets and Petrol said:
“Our multi-option offer is a core element of our strategy and continues to deliver strong growth as we develop loyalty with repeat shoppers. Promotional activity and targeted offers helped drive strong new customer growth in online with our click & collect offer also delivering good results.”
The group's liquor businesses Dan Murphy’s, BWS and The Wine Quarter also performed well with multi-channel delivery options lifting Dan Murphy's.
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