New South Wales Australian of the year and national accolade hot favourite Ita Buttrose has signed up as a brand ambassador for pharmacy Priceline.
As a 'Health Sister', Buttrose will promote the brand across multiple channels and campaigns including the Better Health initiative.
Buttrose clearly believes in the brand. “I've been a Priceline Sister Club member for a couple of years so it’s fabulous to have the opportunity to represent all Priceline sisters,” she said.
The fact that Buttrose is president of Alzheimer’s Australia, one of six charities that receives support from Priceline, also substantiates the relationship between brand and advocate. Priceline marketing director Amanda Conners said Buttrose was the “perfect fit”.
Follow @AdNews on
Twitter for breaking stories and campaigns throughout the day.
Have something to say? Send us your comments using the
form below or contact the writer brendancoyne@yaffa.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.