NewsLifeMedia is considering launching its Taste magazine internationally, six months after its local debut.
Overseas opportunities could include digital or print versions of the taste brand tailored to international audiences and leveraging parent group News Corp's global reach.
In a reversal of the normal order of things, the publisher launched a print magazine to capitalise on the success of the digital platform and sit alongside its portfolio of cooking magazines including Donna Hay and Delicious.
Head of Taste.com.au Louise Brockbank said the trick was providing "a solution to that challenging question – what will I cook tonight?" She said to end the year with "a unique audience of 1.975 million for December 2013, the biggest month for the site in 2013, and record breaking page views... is a fantastic result".
"This year we will continue to grow and innovate by rolling out Taste Planner and looking at international markets.”
The menu planner allows users to select meals from its bank of 27,000 recipes and schedule them into a week planner, allowing for dietary requirements and allergies. It will then convert the recipes into a categorised shopping list. The tool, which offers a month's free trial and a subscription charge thereafter, syncs across mobile, desktop and tablet devices.
It also partnered with Coles to integrate the supermarket’s food content with the taste.com.au site.
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