The Newspaper Works chief executive Tony Hale has left the organisation. He will be replaced by former PANPA boss Mark Hollands.
Hollands takes on the chief executive post from 22 April. He had been PANPA chief executive until May 2012. His previous experience at in research roles will come in handy with The Newspaper Works set to launch new metric The Readership Works.
The Newspaper Works chairman and News Limited chief executive Kim Williams said: “The board is delighted that Mark has accepted the position of chief executive of The Newspaper Works. He has a long record of achievement in the media sector and joins the organisation at a time rich with real opportunity as a result of the transformation of our sector.
“Mark will take the organisation forward at a time when the media companies are investing in new relevant ways for the provision of journalism and a rich diversity of products from it.
“Mark will also oversee the introduction of our sector's new readership measurement system – The Readership Works. This new transparent system will be an important step forward for the sector with a contemporary approach which reframes data on readership and engagement in an integrated way seamlessly binding print and digital consumption for our customers. It will provide advertisers with a much more accurate picture of what people are actually consuming across all platforms – print, online, smartphones and tablets.”
Hollands said: “I am looking forward to the challenge. It is essential the sector has strong representation ensuring society values our products and understands the transformation that is blending valuable print assets with exciting new digital ventures and innovations in delivering refreshed offerings to a vast community of users.”
Williams also thanked Hale for his contributions to the organisation. “Tony has led The Newspaper Works through a period of great transformation for its publisher members. The members of The Newspaper Works acknowledge Tony's energetic work and dedication.”
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