Imagination Australia has lured Bullseye executive creative director Lyndon Hale as digital creative director as it expands its digital and content offering.
Hale joined the experiential and events-focused creative agency at the end of September. Prior to his time at STW-owned Bullseye, he was ECD at Amnesia Razorfish, and has done stints at Tongue, RMG Connect and LBi.
In his new role he will manage creative direction for all digital projects and is currently working on new briefs from Ford, CommBank and Telstra.
Meanwhile, Sandy Madden has been promoted to executive producer of screen and content. Madden now manages a team of producers, motion designers, editors and directors on a range of projects.
Imagination managing director Antony Gowthorp said: "Lyndon comes to Imagination with almost two decades of experience working on digital briefs. He is accomplished, innovative and wants to help us push brands on projects fusing digital and physical experiences. We are thrilled to have him onboard."
Mark Barrett, Imagination Asia Pacific CEO, said: "Our Australian operation has experienced massive year-on-year growth in recent times. Lyndon and Sandy’s appointment comes at a time when both our offices are growing and our digital and creative capabilities expanding."
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