It is thought that up to five agencies are vying for main creative duties on the Lexus roster with strategy sessions planned for next week.
Dentsu's Oddfellows and Saatchi & Saatchi currently handle creative for the Japanese-owned car brand.
It is thought that Lexus is now potentially looking to hand lead creative duties to one agency. Also on the pitch list are thought to be M&C Saatchi along with BMF and possibly one other Sydney agency.
So-called chemistry sessions with agencies have now been completed with strategic sessions and creative to follow.
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