Kogan has hit out at the 24-hour flash sale event Click Frenzy and launched a bunch of online discount deals of its own with up to 80% off brands like Tag Heuer, Apple and Samsung. Click Frenzy is due to kick off at 7pm with 170 retailers offering discounts as part of the online event.
David Jones has also launched a “Christmas Frenzy” event to hijack the Click Frenzy sale. Something it also did last year.
Ruslan Kogan, founder and CEO of Kogan.com, said: “While we’re glad to see other retailers waking up to the fact that Australians want a great deal online, shoppers shouldn’t have to wait for a small window of a few hours for the best deals.”
Kogan ads that the chain won't be using TV ads to broadcast the sale, saying that the price “speak for themselves”.
Click Frenzy, the 24-hour online flash sale started last year and claims to be a “virtual door-busting, 24 hour stampede across cyberspace”.
Retailers and brands including Adidas, Myer and The Iconic are offering deals as part of the Click Frenzy event this year.
Retailers will be hoping the Click Frenzy site handles this year a little better that its debut. Last year the site crashed due to the volume of traffic it attracted. It claims to have been Australia's biggest ever online shopping day.
Last year, Click Frenzy day sales exceeded boxing Day sales online by 37%, according to IBM data.
The idea behind Click Frenzy is to bring together all the best deals retailers are offering online in one place so that shoppers can browse deals by category, brand, product name or price. It was inspired by the online sales events in the US that follow Black Friday Thanksgiving sales.
Experian Hitwise says visits to Click Frenzy reached 3.4 million last year, and the original Christmas sales event was repeated with events at Easter and the end of the financial year in June.
Online retail is currently worth around $20bn and is enjoying double digit growth, far outpacing the rest of the retail sector. This week, shopping centre chain Westfield launched a digital mall to "bridge" online and offline shopping.
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