The guys at Wieden + Kennedy and Old Spice seem to get more and more kooky with every commercial. The latest ad in the series is another exercise in ridiculousness, but how does it compare to the rest of the portfolio?
The most recent Old Spice commercial from the US features NFL player Greg Jennings stuck in cement. Unsurprisingly, the ad is called 'Cement'.
Jennings asks: “Have you ever found yourself in a negative situation, we all have but when you believe in your smellf you'll find that it's those very situations that make you stronger.”
The ad was created by Wieden + Kennedy in Portlant.
What do you think of the commercial? How does it stack up against previous Old Spice ads?
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